Meet the people behind it

Clients don’t just license the Index. They engage with the people who built it.

Travis authored the thermodynamic framework since 1990 — sealed physics aged in research, not rebuilt for a product cycle. Taylor shipped it as institutional product. A short call is the fastest diligence path — bring the systems or entity you care about.

Inform decisions, don't replace them. Score, shortlist, and sequence — never own the client's call.

Founding thesis

The Entropy Index was built on a simple observation: the frameworks institutions use to measure systemic risk were designed to detect crises after they form. We built something that measures the conditions underneath.

Dr. W. Travis Hanes III

Framework · Since 1990

Dr. W. Travis Hanes III

Chief Framework Officer.

Architect of the thermodynamic framework underlying the Index — sealed physics since 1990.

  • Ph.D., British Imperial History
  • UT Austin
  • Oxford History of the British Empire
  • Chief Content Advisor, Holt Rinehart & Winston

Sealed physics aged since 1990 — not a model rebuilt for the market. W. Travis Hanes III has been developing that thermodynamic model of human insecurity since 1990 — decades before the live Index, and outside finance. What institutions read as a sealed instrument today is research aged in imperial and institutional failure, then frozen for production.

W. Travis Hanes III holds a doctorate in British Imperial History from the University of Texas at Austin. His scholarly work spans two centuries of civilizational stress — from the Opium Wars to the twilight of the British Empire in Africa — with a specific focus on how institutional systems accumulate pressure, suppress adaptive response, and eventually release in ways that reshape the global order.

His published books include The Opium Wars: The Addiction of One Empire and the Corruption of Another and Imperial Diplomacy in the Era of Decolonization — studies of the exact mechanisms the Entropy Index is designed to detect and measure. The framework did not emerge from political science or finance. It emerged from studying how empires fail.

The core insight of the Index — that systemic collapse follows measurable entropy patterns long before it registers in conventional data — is Travis's. He identified six domains through which pressure accumulates, amplifies, and either adapts or ruptures. The Entropy Index is the quantified, AI-deployed version of that research: what he spent a career documenting historically, the platform now measures in real time under a sealed freeze.

Taylor Good

Taylor Good

CEO.

Commercializing a sealed thermodynamic risk instrument with Travis (framework author).

Taylor Good is CEO of the Entropy Index. CEO commercializing a sealed thermodynamic risk instrument with Travis (framework author) — he built the live platform that turns Travis Hanes's thermodynamic framework into institutional product: scoring engine, evidence and briefing systems, client portal, and API under Travis's signed claim ceiling. V5-locked production face: Map-A scoring, Watch and Act clocks, CAIL fill, and an agent-payable x402 rail for findability (not raise proof).

He builds with an AI-native stack that lets a two-person founding core compound delivery without a services org — Maxwell and Lloyd on company OS, founder-led shipping and founder-led desk GTM at machine speed. Prior creative and brand work informs how systems communicate stress; it is background, not the raise thesis.

What institutions encounter now is not a prototype: continuous six-domain scoring with sealed physics, case-study proof, and an operating model built for judgment under load. He owns what only a CEO can: send, capital, partnerships, and live client rooms.

Maxwell

Chief of Staff.

Keeps the company loop running so the founders can decide.

  • Chief of Staff
  • Operating layer

Maxwell runs the Entropy Index’s always-on operating layer — readiness scoring, the progress loop, materials readiness, platform hygiene, and the single approval inbox where the next move lands for founder review. Pipelines, live clocks, commercial truth, and known gaps stay visible instead of buried in chat.

Lloyd is Taylor’s personal assistant on the same OS — daily CEO brief, system status, and draft inbox — so the Chief of Staff seat stays on company cadence. Often 18 agents run underneath Maxwell. When the founders are in the room, the operating cadence does not drop.

That is the point of the seat. Institutions meet a two-person founding core that still compounds delivery under load — Maxwell and Lloyd keep the operating loop tight so judgment stays with the people who built the Index.

Counsel

Chris Good

General counsel to the company.

Partner, Good Gustafson Aumais LLP — Los Angeles.

Good Gustafson Aumais LLP

He is California-barred (admitted 2004) and practices business, corporate, and commercial matters from the firm’s Los Angeles office. He is the company’s legal seat — firm counsel to the founders, not a third founder.

Formation

Why now

Formation window · Framework to live platform

Frontier AI makes continuous scoring of human systems economically viable for the first time.

1990

Framework begins

Today

Live sealed platform

The timing is not incidental — the analytical depth the Index requires has only recently become computationally accessible outside of nation-state intelligence budgets. The physics are old. The continuous product is new.

The formation window is narrow. We are operating inside it.